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Our returning to weekly email -- Special Snow Edition

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Dear %%First Name%%,

This week's special--thanks "snow" much

Wow, have we got the best customers in the world.

Last week we asked for your help because we had lost so many sale days due to the recent snowstorms.

You responded with over 100 orders by web, email and phone plus a few dozen folks who showed up in person. Your efforts have made a big difference in restoring our February sales to something like normal.

We're snow grateful for your help that we want to offer you the "Make Your Own Weekly Special" special.

Order any hardcover, current US publication costing $24.95 or more and you can use coupon code snow to take $5 off your order.

You'll find all the details on our Thanks Snow Much page.

WDUQ needs your help

When we opened Mystery Lovers Bookshop on Halloween of 1990, we announced it through underwriting on WDUQ--Pittsburgh’s NPR station. In the 20 years since that auspicious occasion, we have often stretched the PR budget here to give WDUQ more underwriting monies. As many of you know, the station is our media co-sponsor when we hold our annual Mystery Lovers Festival of Mystery--this year’s MAY 3 EVENT is the 15th and they are with us again.

Mary Alice has a special connection to the station for she was sitting in Canevin Cafe at Duquesne University waiting for French class when the WDUQ kids hurried over to tell us all about the assassination of President Kennedy. They have always been there with news and NPR.

You may have missed the latest news, but this pledge period will help determine if we will continue to have an independent station here in Pittsburgh as Duquesne, which owns the license, is selling the station. There is a plan which has worked in other areas of the country to set up a separate nonprofit and have the station operated by existing staff, include jazz and NPR and be independently funded. Pittsburgh Foundation and Public Radio Capital are working with management, according to Wednesday’s Pittsburgh Post-Gazette.

We ask you to call or e-mail your support now and tell them we sent you…or not…just join today. The best in News Jazz and NPR are yours to keep in Pittsburgh.

https://secure.wduq.org/pledge/

24-Hour Membership Hotline 412.396.2000

Thanks.

Nancy Martin on March 5

Local author Nancy Martin launches a new series and it's set in Pittsburgh.

Yes, Nancy takes off the white gloves of the Blackbird Sisters and gets down with Pittsburgh girl Roxy Abruzzo in Our Lady of Immaculate Deception.

Here's what Mary Alice had to say about Nancy's latest:

Our Lady of Immaculate Deception lets mystery writer Nancy Martin toss the white gloves of the Mainline Blackbird Sisters into the junkyard when she brings sexy Pittsburgh girl Roxy Abruzzo on to the mystery scene. She is a single mom with a business in architectural salvage and an instinct for bad boys. Here’s a tough cookie with Mafia connections and possession of a hot statue from a burned Pittsburgh mansion where the wealthy philanderer of the family is found dead. Martin introduces the family in mourning and Roxy’s extended family in colorful and complicated twists to this debut caper. This one’s fun for every mystery lover but Pittsburghers will definitely be along for the whole ride. Not to be missed!

We'll be celebrating publication with a party on Friday, March 4 at 7 pm. Please join us if you can.

If you can't make it to the party we'll still be happy to get you a signed copy of Our Lady of Immaculate Decption. We're happy to have Nancy personalize signed books if you get us the order on or before March 4.

Joanne Fluke on March 6

We're thrilled to welcome back Joanne Fluke for a talk and signing on Saturday, March 6 at 10 am of Apple Turnover Murder.

This latest in the Hannah Swenson series will delight fans who enjoy these clever mysteries set in a cookie bakery in Eden Prairie, Minnesota.

The event will be held at the Oakmont Carnegie Library and cost is $5 or free if you purchase a copy of the new book, Apple Turnover Murder.

Book Club schedule changes

During this past week three of our book clubs had their meetings cancelled. We've revised the schedule for future meetings and updated book lists are available on the Book Club pages on the website.

Get your red-hot MLB News

The Febuary-March issue of the MLB News is up on the website, ready for download in PDF format.

You can your very own edition of the News from the site in exactly the format of the printed News. You can view it online or print it if you like. If you do print, please remember to use the Adobe Reader print button not the print function of your browser.

The return of Staff Picks

A number of customers have wondered what happened to Staff Picks. Well, to tell you the truth, after a strenuous year and a busy holiday season, Staff Picks was just pooped. He (or she) just didn't same to have that old pep, the old moxie. Just couldn't seem to get his (or her) act together for December or January. However, after a little R&R in Maui Staff Picks is completely back to normal and ready to take his (or her) place on the website.

Thus, we fondly announce the triumphant return of Staff Picks for February with a full assortment of interesting choices in mysteries picked by our staff. Thus the name. We hope that you'll get some good ideas for new authors in our Staff Picks for February.

As always, we wish to thank Judi, who is the real brains behind Staff Picks, for berating the staff into picking books for this popular feature. Also, thanks to the staff who pick.

Publication party for Heather Terrell

Local writer Heather Terrell celebrates publication of her third novel, Brigid of Kildare, with a party on Saturday, Feb. 27 starting at 5 pm. Note: this is a change from the previously announced time.

Here's what Mary Alice had to say about Heather's new book:

For all who love a richly detailed historical puzzle, you will be spellbound by Brigid of Kildare by Heather Terrell. For those who think all Irish women are goddesses, you can add bishop to that title held by the brave and strong female who is the very foundation of the church of Ireland. In a present puzzle about the origin of holy manuscripts that could rewrite church history and back to the anger of Rome over this pagan influenced Christianity defying them, weaves a tale totally absorbing.

Brigid of Kildare is available now as a trade paperback original ($15) and would make a terrific choice for your book club.

Please join us at the party if you can.

Edgar Award nominees include local writer

The Mystery Writers of America have announced their nominees for the 2010 Edgar Awards and we're pleased to say that Pittsburgh's own Kathleen George has been nominated in the category of Best Mystery Novel for her most recent Pittsburgh-set mystery, The Odds.

Kathy's series is set on the North Side where she lives and features an ensemble group of cops who first appeared in Taken. The Odds is the fourth book in this series.

Another friend of MLB who was nominated was Hallie Ephron who received a Mary Higgins Clark Award nomination for Never Tell a Lie.

The winners of the 2010 Edgar Awards will be announced at a banquet on April 29. Of course, we'll be there picking up our Raven award.

MLB launches new morning book club

We're pleased to announce the formation of a new book club at MLB, the Wednesday A.M. Book Club. The group will meet at MLB on the 2nd Wednesday of each month at 10 am. The group will be reading and discussing books in a variety of genres including fiction, mystery, history, biography and others.

Our Wednesday A.M. Book Club was a victim of this weeks' snowstorm so the initial meeting was cancelled. A revised schedule of meetings is available on the website.

Please contact us via email or phone (412-828-4877) if you are interested in joining the group. Membership is open to any interested reader.

We sponsor seven book clubs at MLB. If you're interested please check our the complete listing on our website of bookclubs, schedules and books.

What our customers are reading - January MLB Best Sellers

Up on the webiste you'll find our January MLB Best Sellers along with the Best Sellers of 2009.

Our January Best Sellers reflected a nice combination of author events and popular authors. Local writer Kathleen George shot to the top of the hardcover list after receiving an Edgar Award nomination for The Odds. We have restocked and should have signed copies by the end of next week.

Sarah Graves and Alan Gordon were among authors who appeared on the January list after their appearances in the store. Joanne Dobson hit the list with two books even befor she showed up.

Wendy Clinch's debut Double Black, about a grad student turned ski bum (and sleuth) became a best seller after being our Weekly Special one week.

Eggs were a popular theme in paperback best sellers with Eggsecutive Orders by Julie Hyzy and Eggs Benedict Arnold as number 1 and 2 on the list.

Paperback's in December featured two books with local connections: Names of Pittsburgh and Paris of Appalachia by Brian O'Neill. Sandwiched inbetween was The Trader Joe's Companion: a Portable Cookbook which we couldn't keep in stock all through the holidays. Christmas mysteries took their share of spots as well including Donna Andrews's Six Geese a Slaying and Rita Mae Brown's Santa Clawed.

For the year 2009, Lisa Scottoline was the undisputed champion of hardcover sales with Look Again. Lisa will be back at MLB on March 23 to work her magic at an event to be held at the Oakmont Carnegie Library. Former Pittsburgher Jeffrey Siger also took a spot on the list along with MLB favorite Diane Davidson.

Pittsburgher Kathy Haines got all three of her Rosie Winter books onto the list for trade paperbacks. Hank Phillippi Ryan also put all three of her Charlotte McNally books on the list through a virtual signing program that she marketed aggresively.

Several authors from the Festival of Mystery posted books on the Best Sellers of 2009 including Kimberly Frost, Lorna Barrett, Louise Penny, Judi McCoy and Elaine Viets.

Be sure to take a look at our Best Sellers for January as well as our Best Sellers for 2009. You're sure to find some interesting reading.

We're on Facebook, become a fan (421 already are)

Finally, we've put a profile up on Facebook for Mystery Lovers Bookshop. Nows the time for all you Facebook folks out there to demonstrate the power of social networking by becoming a fan of MLB. If you do, it will be another way for us to stay in touch.

We'll be using Facebook to notify fans about events in the store and perhaps to make special deals available only to fans.

All of our upcoming events are also listed and we would love for customers to post comments or photos about events that they attend.

A book club on Facebook?

A few folks have posted comments about a book club on Facebook, especially for customers who don't live in the greater Pittsburgh area.

If you are interested in this idea, please post a comment on our Facebook page to let us know.

I don't have the slightest idea how this would work so I'm open to suggestions.

New Arrivals

A modest number of New Arrivals as most of the February books are here.We've got some new titles by Nancy Atherton, J.D. Robb, Dana Stabenow, John Maddox Roberts and others.

News books arrive every day check our New Arrivals page often for everything new at MLB.

Coffee & Crime series wraps up in February

Our Winter Coffee & Crime series comes to an end in February but a new one starts in the Spring.

Each of these events begins at 10 am and includes a contintental breakfast and author talk and signing. Cost is $5 and reservations are essential.

What's on the website now

Here's what you can find at www.mysterylovers.com:

Upcoming Events

Feb. 20 - Joanne Dobson
Feb. 27 - Heather Terrell
Mar. 5 - Nancy Martin
Mar. 6 - Joanne Fluke
Mar. 11 - Thomas Kaufman
Mar. 18 - Jo Nesbo

More events...

Start off the new year right--with a book
Richard, Mary Alice and the MLB Staff

Did we mention that we won a Raven Award?

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